The new U.S. store in Topanga, California, spans 700m² with a rectangular floor plan, where we aim to explore an innovative layout that builds upon our previously adopted open-space concept. By introducing new wall surfaces, we have created distinct enclosures, each characterized by unique material combinations. These enclosures form a series of dedicated rooms, with each space tailored to showcase specific merchandising categories. This approach not only enhances the spatial organization but also allows for a more curated and immersive shopping experience while maintaining the overall fluidity of the open-space format.

Project: Balenciaga stores

Client: sub.global, Balenciaga

Location: US

project Year: 2022

opening: 2024

Status: Built

Surface: 700 m²

Team

Architects: valya zaytseva, andrea faraguna

Product design: Chris Leeuw

research: Andreas Lönn Grill

3d: valter jimi törsleff, paul Haase, Deniz Celtek